Conventions of a Music Video

Typical music videos last between three and 6 minutes but can be longer depending on the artist and the editing of the video. These videos will always have a style that reflects the genre of the video, for example if you are shooting an 'indie' video it may have been edited with a lot of effects or be shot in black and white. One way or another they like to distort the image in someway to show that the video is different just like their music, and they will often be shown playing their instruments. The same goes for shooting a 'pop' music video, they tend to be upbeat dance tracks and so the location of the filming will often be set in a club with a lot of young people all having a good time, dancing and socialising. Providing a genre provides structure for the audience, and in doing so it is easy to watch a music video on mute and tell the genre just by the images on the screen. All music videos include the basic conventions of style, editing techniques, the sound (diegetic and non diegetic), Mise en Scene (props, costume, lighting, location and make up) and finally stereotyping. Here is an example of a pop video displaying what I am talking about:- Atlas Genius - Trojans.
This video is an indie video and features a lot of distorting effects, the singers playing their instruments and lots of close ups of seemingly random things like, a goldfish and a toy wind up eye ball.