Wednesday, 6 November 2013

Branding

How popular are Junior Senior?
Junior Senior were a pop duo from Denmark, they are most well known for their single released in 2003 named 'Move Your Feet' - the song I have decided to use. This single was well received by critics and was very popular with people of all ages in the UK. It is still heard frequently today in advertisements and a few select films. They gained a lot of credit for this single and were published in well known music magazines such as Rolling Stone and NME (New Musical Express), being named as having one of the "Best Albums Of 2003". However since the release of this hit album they have been almost unheard of in the UK and disbanded in 2008. I think Junior Senior were branded as quite an upbeat and comical band, this is reflected in their album cover and their 'look', it is all bright and colorful and a little bit chaotic. They were present to deliver videos that made people happy and want to dance. They are also viewed by a lot of people in the UK as a 'One Hit Wonder' and Move Your Feet was without a doubt their biggest success story.

1 comment:

  1. Next steps: on this post you need images of Junior Senior, images of their CD/album cover, and images of them as reported by the press if you want to enhance your knowledge of how they were branded. Otherwise, this is just a general post that anyone could write.

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