Target Audience

My target audience for my video will be females aged from 10 - 25. I have established this as my target audience, as these will be the ages of the people mainly featured in my video. It is happy and carefree as is my prefered reading. It is simply a feel good music video that aims to make people smile and encourage them to dance. I think that my prefered reading is proving to be right as when showing some fellow students in my class my video so far, their reactions have been very positive, with some laughing, singing and dancing along, which is exactly what I want from my audience. They will be attending school, university or working. My target audience will be very active in their spare time, with a positive attitude to life and they will hopefully recognise that my video is trying to portray these kinds of people.